SEO

Just as a well-organized book begins with a descriptive table of contents, an SEO-optimized web page should be structured by header tags. Header tags provide navigation and context and make content more easily digestible for your readers. In addition to providing a better overall user experience, header tags can positively impact your website’s SEO, helping to boost traffic and conversions.

Dealing with the technicalities of SEO can be overwhelming. Yet when managing a business website or blog, it’s essential to learn about the SEO factors that boost your rankings in search engines. 

Meta tags tell search engines crucial information about your web pages so they know how to display your site in the search results.

A meta description should be written with SEO in mind and encourage searchers to click through. Here are the most common mistakes you can avoid to write the perfect meta description.

Do Meta Descriptions Still Matter?

When writing well-researched articles optimized for multiple keywords, marketers tend to pass over the value of an optimized meta description, treating character limits as a hassle.

More and more companies are putting out new blog posts every day, so content creation is not a choice anymore. If you have an online business and want to succeed, you have to join in. Our blog SEO tips can help you do it the right way.

Link building is a key component of search engine optimization. The top results on Google’s first SERP have almost four times more backlinks than the rest. Learn how to boost your website’s authority and create an effective link building strategy with BESTSEO.

Backlinks are threads that build and bind the internet together. They are inbound links that link from one website back to another. You can think of them as citations or references like those you might find in a book or on Wikipedia.

To newcomers, knowing what your potential customers are thinking and what strategies will work best in the future can seem like a challenging and ambiguous task. Search engine optimization (SEO), can be a far more precise marketing tool than clients realize.

Have you ever wondered if third-party reviews could help you boost your website rankings? If you have, then you’ll want to know the effects that positive and negative reviews have on customer expectations and how they impact the search engines. In the world of SEO, online reviews are an important component that can increase your site’s visibility and position your business for future growth.

The internet is constantly changing and developing, so content must be consistently updated to stay up-to-date. Having outdated content on your website may not seem like a big deal, but it can instantly turn off potential customers or followers if it’s unhelpful or contains inaccurate information.

If you want your website to be optimized for conversational search, you are preparing for the future of SEO. Voice search accounts for one out of five Google searches, and with trends going the way they are, this will only increase with time.