On-Page Factors

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On-Page Factors, SEO

Why Your Site Needs an SEO Audit

by Jordan Brannon

Websites rely on having visitors just as businesses rely on having customers. In order to accomplish the former, a site and its pages would naturally need to be optimized. 

You’re probably thinking that you’ve already done the due diligence required to turn those visitors into potential customers.

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On-Page Factors, SEO

Why Your Website’s Rankings Are Dropping—And How To Improve

by Jordan Brannon

Site rankings change over time. Sometimes they rise, and sometimes they fall—but more often than not, you have the ability to impact your site’s ranking. If you have witnessed a sudden drop in your website’s Google ranking or other relevant KPIs such as traffic or conversions, there are many possible reasons why this may be happening and several actions you can take.

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On-Page Factors, SEO

11 SEO Tips to Instantly Improve Your Rankings

by Jordan Brannon

There’s no doubt that SEO (Search Engine Optimization) is one of the most important aspects of any online marketing strategy. If you’re not doing everything you can to optimize your website and content for search engines, you’re missing out on a lot of potential traffic.

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On-Page Factors, SEO

Everything You Need to Know About Bounce Rate and How to Improve It

by Jordan Brannon

Website analytics give valuable insights into consumer behavior and help you tailor your site experience to compel users to stay. While most analytics tools will tell you a page’s bounce rate, many business owners dismiss or misinterpret this statistic. It’s not always obvious what a “good” bounce rate is or what steps you’d need to take to improve it.

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On-Page Factors, SEO

SEO Optimization Best Practices for Different Types of Featured Snippets

by Jordan Brannon

SEO plays a major role in digital marketing strategy, and there are many different aspects of SEO that can be leveraged to achieve better results. One lesser-known factor is featured snippets. These little nuggets of wisdom at the top of Google SERPs are not only valuable to Google users but also to businesses.

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On-Page Factors, SEO

What Are HTML Image Tags?

by Jordan Brannon

Visuals improve a user’s experience online. Nobody wants a “wall of text” with no pictures or formatting, but that does not mean any random set of images will improve a webpage. Images need to load quickly, have a high-quality resolution, and be relevant to the site.

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