SEO

Site rankings change over time. Sometimes they rise, and sometimes they fall—but more often than not, you have the ability to impact your site’s ranking. If you have witnessed a sudden drop in your website’s Google ranking or other relevant KPIs such as traffic or conversions, there are many possible reasons why this may be happening and several actions you can take.

Content marketing is imperative to the success of a business these days. In fact, 55% of successful content marketing strategies focus on improving the quality of their content.

When you’re creating content for your brand or business, it’s important to think about more than just the words on the page or things such as formatting, images, and overall structure.

As a marketer, your sole focus is getting your company’s products, services, and content in front of your target audience. One major aspect of your overall digital marketing strategy will be content marketing, and SEO keyword research is foundational to improving your site’s visibility.

We tend to look at popular metrics like conversion rates and open rates as the best tools for judging an SEO strategy’s performance, but they don’t quite show you the bigger picture. If you’re serious about improving your business’s content marketing strategy, you need to be an exceptional reader of SEO analytics reports.

There’s no doubt that SEO (Search Engine Optimization) is one of the most important aspects of any online marketing strategy. If you’re not doing everything you can to optimize your website and content for search engines, you’re missing out on a lot of potential traffic.

Website analytics give valuable insights into consumer behavior and help you tailor your site experience to compel users to stay. While most analytics tools will tell you a page’s bounce rate, many business owners dismiss or misinterpret this statistic. It’s not always obvious what a “good” bounce rate is or what steps you’d need to take to improve it.

SEO plays a major role in digital marketing strategy, and there are many different aspects of SEO that can be leveraged to achieve better results. One lesser-known factor is featured snippets. These little nuggets of wisdom at the top of Google SERPs are not only valuable to Google users but also to businesses.

Visuals improve a user’s experience online. Nobody wants a “wall of text” with no pictures or formatting, but that does not mean any random set of images will improve a webpage. Images need to load quickly, have a high-quality resolution, and be relevant to the site.

Images play an important role in content creation. Much like excellent formatting, images make your content more engaging. Visual elements break up large amounts of texts in an appealing way, helping readers to navigate the content easily. They can also provide more information, especially in forms like infographics. 

Uniform Resource Locators, or URLs, might just be one of the most underutilized tools for SEO and UX optimization. URLs are so much more than just links that take your users from one page to the next. An SEO-friendly URL structure can help your page rank higher in searches and also improve the way visitors navigate your website.