Author: Jordan Brannon

From researching keywords to building backlinks, you’re doing everything right to increase website traffic. Your SEO efforts may be resulting in more clicks, but you’re not getting the conversions that are essential for your success. If your conversion rate is disappointing, your website’s copy might be to blame.

A content gap analysis is a powerful tool for maximizing your company’s search engine optimization (SEO) strategy. Essentially, it’s a process for marketers to identify gaps between popular searches, topics, and content already available on the internet. So, if a lot of people are searching “how to update to iOS 15” and there aren’t many pages with that info, this is where a content gap exists.

User-generated content (UGC) is one of the best tools you have for keeping customers engaged in your site without requiring much maintenance. Two-thirds of consumers say it’s important for brands to provide them with personalized experiences. UGC is one of the most personal content types you can create.

Table of Contents

Target Audience. Who Will View Your Content?

Tone. How Do You Want Your Content to Sound?

Mission and Vision. What is Your Purpose?

Story

What Social Media Platforms Will You Use?

Create a Schedule

Think Outside the Box

Keywords and SEO

Review and Analyze Your Insights

Conclusion

We live in a world where everyone is connected to some form of technology at all times.

The internet is the most sought-after source for information today. It is a place where one may find the answer to most questions, no matter how obscure. So if you are looking for visitors to your site, you need to rank high in search engine results pages (SERPs).

Introduction

Google rolled out its Core Web Vitals update algorithm in June 2021 that factors in page experience as a ranking signal. It introduced performance metrics that can help business owners better understand, measure, and improve the user experience of their website.

As an SEO professional, you already know how challenging it is to increase organic search traffic. This challenge is made even harder by ever-changing search engine algorithms that affect page rankings and traffic volume. From keyword matching to looking for semantically related phrases, influential search engines like Google are now favoring topic-based content.

Search Engine Optimization (SEO) and search engine marketing (SEM) are vital parts of modern online marketing. However, while they may seem similar, they are actually different marketing strategies that require unique sets of resources and effort to achieve. While there is some minor overlap, the tactics diverge in many key ways.

Table of Contents

1. Perform a Content Audit and Competitive Analysis

2. Set Content Marketing Goals

3. Understand Your Audience

4. Develop a Content Creation Framework

5. Build Authority in Your Niche

6. Factor in SEO

7. Analyze Results

How Do You Create a Content Strategy?

How to Find Search Rankings Using Google’s Rank Checker Platform

If you have a website, chances are you’ve wondered how it ranks on Google Search. For businesses and organizations that rely on website traffic to generate leads and sales, learning how to use Google’s rank checker platform is essential for developing and fine-tuning your SEO strategy.