Author: Jordan Brannon

Website analytics give valuable insights into consumer behavior and help you tailor your site experience to compel users to stay. While most analytics tools will tell you a page’s bounce rate, many business owners dismiss or misinterpret this statistic. It’s not always obvious what a “good” bounce rate is or what steps you’d need to take to improve it.

SEO plays a major role in digital marketing strategy, and there are many different aspects of SEO that can be leveraged to achieve better results. One lesser-known factor is featured snippets. These little nuggets of wisdom at the top of Google SERPs are not only valuable to Google users but also to businesses.

Visuals improve a user’s experience online. Nobody wants a “wall of text” with no pictures or formatting, but that does not mean any random set of images will improve a webpage. Images need to load quickly, have a high-quality resolution, and be relevant to the site.

Images play an important role in content creation. Much like excellent formatting, images make your content more engaging. Visual elements break up large amounts of texts in an appealing way, helping readers to navigate the content easily. They can also provide more information, especially in forms like infographics. 

Uniform Resource Locators, or URLs, might just be one of the most underutilized tools for SEO and UX optimization. URLs are so much more than just links that take your users from one page to the next. An SEO-friendly URL structure can help your page rank higher in searches and also improve the way visitors navigate your website.

Just as a well-organized book begins with a descriptive table of contents, an SEO-optimized web page should be structured by header tags. Header tags provide navigation and context and make content more easily digestible for your readers. In addition to providing a better overall user experience, header tags can positively impact your website’s SEO, helping to boost traffic and conversions.

Dealing with the technicalities of SEO can be overwhelming. Yet when managing a business website or blog, it’s essential to learn about the SEO factors that boost your rankings in search engines. 

Meta tags tell search engines crucial information about your web pages so they know how to display your site in the search results.

A meta description should be written with SEO in mind and encourage searchers to click through. Here are the most common mistakes you can avoid to write the perfect meta description.

Do Meta Descriptions Still Matter?

When writing well-researched articles optimized for multiple keywords, marketers tend to pass over the value of an optimized meta description, treating character limits as a hassle.

More and more companies are putting out new blog posts every day, so content creation is not a choice anymore. If you have an online business and want to succeed, you have to join in. Our blog SEO tips can help you do it the right way.

Link building is a key component of search engine optimization. The top results on Google’s first SERP have almost four times more backlinks than the rest. Learn how to boost your website’s authority and create an effective link building strategy with BESTSEO.