Author: Jordan Brannon

Images play an important role in content creation. Much like excellent formatting, images make your content more engaging. Visual elements break up large amounts of texts in an appealing way, helping readers to navigate the content easily. They can also provide more information, especially in forms like infographics. 

Uniform Resource Locators, or URLs, might just be one of the most underutilized tools for SEO and UX optimization. URLs are so much more than just links that take your users from one page to the next. An SEO-friendly URL structure can help your page rank higher in searches and also improve the way visitors navigate your website.

Just as a well-organized book begins with a descriptive table of contents, an SEO-optimized web page should be structured by header tags. Header tags provide navigation and context and make content more easily digestible for your readers. In addition to providing a better overall user experience, header tags can positively impact your website’s SEO, helping to boost traffic and conversions.

Dealing with the technicalities of SEO can be overwhelming. Yet when managing a business website or blog, it’s essential to learn about the SEO factors that boost your rankings in search engines. 

Meta tags tell search engines crucial information about your web pages so they know how to display your site in the search results.

A meta description should be written with SEO in mind and encourage searchers to click through. Here are the most common mistakes you can avoid to write the perfect meta description.

Do Meta Descriptions Still Matter?

When writing well-researched articles optimized for multiple keywords, marketers tend to pass over the value of an optimized meta description, treating character limits as a hassle.

More and more companies are putting out new blog posts every day, so content creation is not a choice anymore. If you have an online business and want to succeed, you have to join in. Our blog SEO tips can help you do it the right way.

Link building is a key component of search engine optimization. The top results on Google’s first SERP have almost four times more backlinks than the rest. Learn how to boost your website’s authority and create an effective link building strategy with BESTSEO.

The key to effective marketing lies in your ability not only to leverage top marketing strategies but also to ensure that they produce the desired results. If your strategies fall short of your business goals, you need to make the necessary adjustments.

Backlinks are threads that build and bind the internet together. They are inbound links that link from one website back to another. You can think of them as citations or references like those you might find in a book or on Wikipedia.

To newcomers, knowing what your potential customers are thinking and what strategies will work best in the future can seem like a challenging and ambiguous task. Search engine optimization (SEO), can be a far more precise marketing tool than clients realize.