On-Page Factors

Website analytics give valuable insights into consumer behavior and help you tailor your site experience to compel users to stay. While most analytics tools will tell you a page’s bounce rate, many business owners dismiss or misinterpret this statistic. It’s not always obvious what a “good” bounce rate is or what steps you’d need to take to improve it.

SEO plays a major role in digital marketing strategy, and there are many different aspects of SEO that can be leveraged to achieve better results. One lesser-known factor is featured snippets. These little nuggets of wisdom at the top of Google SERPs are not only valuable to Google users but also to businesses.

Visuals improve a user’s experience online. Nobody wants a “wall of text” with no pictures or formatting, but that does not mean any random set of images will improve a webpage. Images need to load quickly, have a high-quality resolution, and be relevant to the site.