Content Strategy

Content marketing is imperative to the success of a business these days. In fact, 55% of successful content marketing strategies focus on improving the quality of their content.

When you’re creating content for your brand or business, it’s important to think about more than just the words on the page or things such as formatting, images, and overall structure.

As a marketer, your sole focus is getting your company’s products, services, and content in front of your target audience. One major aspect of your overall digital marketing strategy will be content marketing, and SEO keyword research is foundational to improving your site’s visibility.

More and more companies are putting out new blog posts every day, so content creation is not a choice anymore. If you have an online business and want to succeed, you have to join in. Our blog SEO tips can help you do it the right way.

The internet is constantly changing and developing, so content must be consistently updated to stay up-to-date. Having outdated content on your website may not seem like a big deal, but it can instantly turn off potential customers or followers if it’s unhelpful or contains inaccurate information.

If you want your website to be optimized for conversational search, you are preparing for the future of SEO. Voice search accounts for one out of five Google searches, and with trends going the way they are, this will only increase with time.

When it comes to content making, you need work that is influential in order to stand out. But simply creating a social media presence can be a daunting task. The competition is stiff, and there can be an overwhelming feeling where you don’t know where to start.

Blogging is a terrific inbound marketing strategy for ecommerce businesses. In fact, almost 80% of businesses use blogging as a marketing tool. If you’re anything like other businesses, you probably already produce blogs for your site. But are you using guest blogging?

Why Creating a B2B Content Marketing Strategy is  Important

When it comes to B2B content marketing, companies are often at a disadvantage. There are fewer B2B influencers than their B2C counterparts, and they’re less likely to be on the radar of social media platforms.

From researching keywords to building backlinks, you’re doing everything right to increase website traffic. Your SEO efforts may be resulting in more clicks, but you’re not getting the conversions that are essential for your success. If your conversion rate is disappointing, your website’s copy might be to blame.

A content gap analysis is a powerful tool for maximizing your company’s search engine optimization (SEO) strategy. Essentially, it’s a process for marketers to identify gaps between popular searches, topics, and content already available on the internet. So, if a lot of people are searching “how to update to iOS 15” and there aren’t many pages with that info, this is where a content gap exists.