Technical SEO doesn’t directly drive leads or revenue, so it gets pushed aside. However, if search engines can’t properly read your website, then good content or links won’t help. The best SEO teams handle technical work like taking care of a system. It’s not flashy, but it’s important.
Beyond the Audit
A good technical SEO audit begins by scanning your entire website with programs such as Screaming Frog, Sitebulb, or JetOctopus. Smart SEO agencies then group the problems (like indexing, crawlability, internal links, and rendering) and then decide what needs fixing right away and what can wait. If staging URLs accidentally make it into Google’s index, that’s a red alert. If a few blog posts are missing meta descriptions, it’s noted, but probably not mission-critical.
Speed Still Wins
Site speed affects not just SEO but user experience as well. A slow site can cost you conversions. A 100ms delay in load time can drop conversion rates by up to 7%, according to Akamai. That adds up fast if you’re running paid campaigns or selling online. Google’s CrUX dataset and Core Web Vitals report show where real users get stuck. Great SEO teams work with devs to compress code, reduce layout shifts, and defer scripts.
Schema Markup: Quiet but Powerful
Structured data changes how your content shows up in search. SEO agencies that know how to use schema.org markup can add things like product ratings, pricing, and availability right into the search results to make listings more clickable. As cited in Search Engine Land, retail firms can experience as much as a 30% boost in organic CTR after rolling out structured data on ecommerce product pages. It’s a small change with real-world results.
Fixing Links That Actually Matter
Internal linking is often overlooked, but it’s one of the simplest ways to help Google understand your site. Agencies like Coalition Technologies and Brafton treat it like information architecture. In one case, they restructured links to bring buried pages closer to the homepage. The result: a 233% and 443% increase in monthly traffic, respectively. Internal linking is less about adding more links and more about linking the right content in the right way.
Knowing What Not to Fix
Not every technical issue is worth fixing. Good SEO teams know how to weigh cost versus impact. If a script adds a 200ms delay but doesn’t block content or frustrate users, they’ll likely leave it alone. Time is better spent fixing crawl blocks, duplicate content, or schema errors that actually hurt performance. It’s about knowing what moves the needle.
Want a team that gets technical SEO right and keeps your site search-ready without wasting time? Check out our list of the best SEO agencies. These are the ones that know how to turn audits into outcomes.