SEO

Let’s be honest: after the year we’ve all just had, we’ve been spending much more time in front of a screen than ever before. Because of our increased screen time, now more than ever, content marketing is crucial for businesses. Read on to discover how this type of marketing strategy can enhance your business’s success with the important considerations of content marketing benefits.

Running a successful SEO campaign means knowing the difference between B2B vs B2C marketing strategies. Understanding what makes each unique and how to implement the strategies will make the difference between time well spent and time wasted. 

Learn how to differentiate between B2B vs B2C SEO marketing and get real-life examples of each in the article below.

Keyword strategy is an incredibly important part of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It feeds into subsequent steps such as content strategy, page optimization, web development, and campaign budgeting. Remarkably, only 0.16% of the most popularly used keywords are responsible for over 60% of all searches.

We covered the on-page factors that directly affect the ranking and performance of your website. However, there are several indirect factors to keep in mind that can greatly influence your digital marketing plan. Some marketers consider SEO off-page factors to revolve around backlinks, but these off-page factors include much more.

Approximately 3.5 billion searches are done on Google daily, so the competition by websites to feature on the first page of the SERPs is extremely high. To rank pages, the algorithm considers an array of ever-evolving factors. These components of SEO can be classified into two categories: on-page and off-page.

Approximately 64% of marketers regularly devote time to streamlining their SEO strategy. From improving organic traffic to enhancing user experience and conversions, good SEO is one of the most important components of developing an effective website. The pandemic has forced more people to find solutions online, and as a result, the level of competition has skyrocketed, causing businesses to tweak their SEO efforts.

It’s a debate that’s endured for a while now. Although choosing an SEO company can be tedious enough, the added dimension of deciding whether to hire local SEO services or a national agency can make it even more challenging.

In general, however, there’s a growing trend towards providing customers with locally relevant options for their searches, and even hyper-localization.

What are the best questions to ask SEO references? How should you best approach them to get a good understanding of a potential SEO partner?  

SEO has come a long way. Back in the day, brands could rank well on search engines by simply stuffing keywords into their content.

Choosing to invest in search engine optimization (SEO) services is a significant decision. Do you try to manage SEO in-house with existing staff or decide to contract with a digital marketing agency specializing in SEO? If you’ve started making inquiries with outside vendors, chances are you’re now looking at some SEO price quotation proposals.

It’s not always going to be to your benefit to choose the lowest SEO agency price that you can find. Google penalties can cause long-term damage to your website and make reputable SEO agencies valuable for providing legitimate results. But you also want to make sure these agencies aren’t overcharging you.