AI SEO

Featured snippets are the answer boxes that sometimes show up above regular Google search results. It’s prime real estate, and you don’t win it by “tricking” anything, but by being the clearest answer on the page.

Not every keyword is a snippet opportunity, and not every snippet is worth the effort.

Google rolls out algorithm updates multiple times every year. When it happens, forums fill with panicked site owners asking why rankings suddenly dropped. The best agencies don’t panic. They treat updates like weather reports: expected, worth watching, but never a reason to freeze.

Search is changing fast. And artificial intelligence (AI) is behind most of that change. Top SEO firms know this and are not waiting around. They use AI to find better keywords, predict trends, and save time without guessing. If you are still doing keyword research the old way, you are already behind.