Author: Jordan Brannon

Keyword strategy is an incredibly important part of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It feeds into subsequent steps such as content strategy, page optimization, web development, and campaign budgeting. Remarkably, only 0.16% of the most popularly used keywords are responsible for over 60% of all searches.

We covered the on-page factors that directly affect the ranking and performance of your website. However, there are several indirect factors to keep in mind that can greatly influence your digital marketing plan. Some marketers consider SEO off-page factors to revolve around backlinks, but these off-page factors include much more.

Approximately 3.5 billion searches are done on Google daily, so the competition by websites to feature on the first page of the SERPs is extremely high. To rank pages, the algorithm considers an array of ever-evolving factors. These components of SEO can be classified into two categories: on-page and off-page.

Approximately 64% of marketers regularly devote time to streamlining their SEO strategy. From improving organic traffic to enhancing user experience and conversions, good SEO is one of the most important components of developing an effective website. The pandemic has forced more people to find solutions online, and as a result, the level of competition has skyrocketed, causing businesses to tweak their SEO efforts.

It’s a debate that’s endured for a while now. Although choosing an SEO company can be tedious enough, the added dimension of deciding whether to hire local SEO services or a national agency can make it even more challenging.

In general, however, there’s a growing trend towards providing customers with locally relevant options for their searches, and even hyper-localization.

What are the best questions to ask SEO references? How should you best approach them to get a good understanding of a potential SEO partner?  

SEO has come a long way. Back in the day, brands could rank well on search engines by simply stuffing keywords into their content.

Choosing to invest in search engine optimization (SEO) services is a significant decision. Do you try to manage SEO in-house with existing staff or decide to contract with a digital marketing agency specializing in SEO? If you’ve started making inquiries with outside vendors, chances are you’re now looking at some SEO price quotation proposals.

It’s not always going to be to your benefit to choose the lowest SEO agency price that you can find. Google penalties can cause long-term damage to your website and make reputable SEO agencies valuable for providing legitimate results. But you also want to make sure these agencies aren’t overcharging you.

As a functioning, successful business in this day and age, it’s nearly impossible to avoid working with agencies — outsourcing is ubiquitous, and growing rapidly. According to a report by Statista, the global outsourcing market was $92.5 billion in 2019 alone.

Spending money on marketing is an investment in business growth. Marketing does indeed drive revenue growth at 38.4% of companies. Devoting some time to developing a marketing strategy can help promote brand awareness, boost your customer base, and increase business profitability.